What makes a great ebay listing

Another factor Cassini considers is the standard of the seller. Here are 3 ways you can do so on eBay.

According to many sellers, their brand stands out more on eBay than it can do on Amazon. This is because eBay enables you to market your brand almost exactly as you would on your own online store. Here are 5 ways eBay allows for this:. Simply put, having the best price on eBay will help convert buyers and increase sales. If you can do so without sacrificing your margins , try offering some of your most popular products for auction.

This can win over customers, generate positive feedback and improve your Cassini rankings — all at the same time. To advertise your sale, you can even send alerts to your eBay subscribers or add a billboard to your eBay shop. Running promotions is one of the best ways to increase visibility and sales on eBay. Getting your items delivered quickly, safely, and cost-effectively is essential to providing a great buyer experience. However, unlike Amazon, who offer services that take care of logistics for sellers, eBay sellers are in charge of their own shipping, so make sure your logistics are on point with the likes of estimated delivery times, tracking information and free shipping on domestic orders.

To help increase buyer engagement on your listings, use your social media channels, your email list, and PPC to drive targeted traffic to them. This will give the listings more views and hopefully purchases , which will help push your listing up in search. One of the first things consumers look for when browsing for a product is whether the seller has good ratings and reviews. So, the more positive feedback, the better your search ranking will be. There are million eBay buyers worldwide.

There are a few different types of eBay sellers. PowerSellers are professional sellers who spend a lot of time purchasing items, packaging products, shipping and receiving goods, and managing auctions. For example: eBay Ellen — an amateur reseller — has a lot of clothing. To make extra cash, she turns to her closet and sells her gently used designer threads under a fixed-price listing. Video Game Vince is a gamer and comic book collector — and a PowerSeller.

He scours the internet for comic book collectibles and video game action figures to resell. Three categories that sell particularly well on eBay are:. While some eBay sellers focus on a niche product, others follow the trends to sell what is popular at the moment.

This will require a bit of research on your part. You can use this tool from eBay to see what buyers are searching for. Another resource for researching seasonal trends and historical data is Google Trends.

You can use it to help gauge consumer demand and determine the best time to list and sell your product. You can use the eBay appraisal tool to determine the value or trending price of a particular item in a specific category. When eBay first launched in , it was a true peer-to-peer marketplace built on auctions.

There are pros and cons to each selling method — the one that will work best for you is highly dependent upon your individual business. You run a traditional auction for a specified number of days. At the start of the auction, you list an opening bid, and then buyers will bid up from the opening price. When the auction comes to an end, the highest bidder wins. This type of selling works great for someone like Video Game Vince because he deals in unique, collectible items.

Passionate fans of the comic book genre will feverishly bid up the pricing, allowing Vince to pocket a nice profit. Pro tip: Set a reserve price — or, the lowest price you are willing to accept for the item. This style of selling is efficient and convenient, as there is no haggling or waiting for an auction to end.

On eBay, shoppers search for products using keywords. You can optimize your product description by making sure to include relevant keywords and product identifiers. Write detailed product descriptions that include these attributes:. It is imperative that you structure your product attributes similarly to the words and phrases users are typing into their eBay searches. You should also be very transparent about any product defects the item may have, and disclose any issues or flaws related to the product.

Using product identifiers in your listings can help increase your item visibility, which in turn will help optimize sales. When buyers look for items on search engines like Google or Bing, those search engines look for specific data called product identifiers. You can find a comprehensive list of categories here. When you include product identifiers in your listings, your product will be eligible for higher search visibility — on eBay as well as outside search engines.

It will also be eligible for special price alerts e. Adding product identifiers is highly recommended to maximize your potential on eBay through better product placement and better SEO data for search engines. A picture is worth a thousand words, so this is a great way to inform shoppers.

Brands should use high quality, original images which show products from every angle. This should increase sales, while also reducing returns and negative feedback. Your images also need to be at least pixels long. Although eBay actually recommends using much higher quality images that are pixels on the longest side. Stock photos are only acceptable for new and unused items. All other items should have an image that shows its actual condition.

Make sure any photos imported from the web are HTTPS compliant to avoid security warnings in browsers. You can also add descriptive alt tags to each listing on eBay.

This will make your products more accessible to the visually impaired, while also improving your eBay SEO. Item specifics are the features or specs of your products. They also act as a filter when a buyer is shopping, so they can easily find what they want. Make sure all item specifics are filled in and relevant to your product.

If your item specifics are not filled in, your item will not show up in the search results. This is especially important in mobile, since most buyers on a mobile phone will use item specifics to drill down into listings.

With the demise of third-party cookies, retail media is taking off. This kind of advertising targets consumers as they shop and links in with the modern consumer journey. It provides brands with the chance to swoop in and land a sale right at the moment of conversion. These ads appear in really prominent positions on eBay, including the home page and the top of search results. They appear as suggested items at the bottom of product pages too.

These ads hugely boost visibility and you only pay when a shopper converts. Because they boost engagement and sales volume for your listing, they also offer knock on benefits for your organic eBay SEO as well. Whether you run ads or just want to improve the performance of your organic listings, these steps are crucial in this increasingly competitive environment. Now you know how to create content to hit the number one spot on eBay, you may want to learn how to make content instantly shoppable across all your digital channels, from website blogs to social videos.

ChannelSight Where to Buy solution achieves exactly that. Talk to our team today to learn how.