How old is indomie noodles in nigeria

While there are currently 16 brands battling for customers' attention, according to the Kantar WorldPanel report , Indomie is the one that leads in Nigeria. Indomie: A household name. Read More. Indomie is an Indonesian company that entered into a partnership with Tolaram Group in Nigeria.

The humble instant noodle was introduced to the West African country in through export, and in the company opened its first production factory in the country.

Today, the brand has become the noodle of choice for many Nigerians. While the company's three factories in Nigeria in Ogun State, Port Harcourt and Kaduna produce eight million packets of noodles daily, Tolaram Group said its northern factory is the largest and most advanced. Indomie comes in many different varieties, the most popular is Mi Goreng. It literally means Fried Noodles, but without all the fuss. Simply cook the noodles, drain and then add all the seasonings in.

Indomie also has a classic flavour, the Special Chicken, which is best eaten with broth. Whichever Indomie flavour you feel like, give them a go and we hope that Indomie will become your favourite noodles too. In Indomie was introduced in Nigeria through import, and in open its first production factory in Nigeria under Dufil Prima Foods. Dufil, a joint venture between Salim Group, the Indonesian conglomerate that owns the Indomie brand, and Tolaram Group of Singapore, struggled in its early years.

It is the first instant noodles manufacturing plant in Nigeria and the largest in Africa. It was also the only game in town for more than a decade and well-positioned to capitalize on Nigeria's rapid economic growth after 16 years of military rule ended in But there's another reason behind Indomie's insane popularity: Nigeria's population boom.

The country quadrupled its population in 50 year's time. It's a growth rate that one United Nations study believed will allow Nigeria to become the world's third-largest nation by , overtaking Indonesia. Decades of a population boom means that Nigeria has been getting younger and younger. The average mother has between five and six children in her lifetime. That's a lot of busy mothers, and a lot of mouths to feed. Enter Indomie, with a series of popular ads that positioned the meal as a quick-and-easy option for overworked moms.

Some of their campaign songs and print ads were quite memorable. The commercials were so popular that most Nigerians had zero idea that Indomie a portmanteau of "Indonesia" and " mie " or "noodles" had anything to do with Indonesia.